AI in the Entertainment Industry
By: Kaylynn Kattiyaman
The entertainment industry has always been known for fostering creativity, promoting innovation, and emerging on the front lines with technological advancements. New and exciting developments have emerged in recent times with the introduction of artificial intelligence and ChatGPT. The use of ChatGPT can be seen to serve a potential impact on the entertainment industry, specifically the development of the film and content creating industry. This article centers on some of the phenomenal advancements that have been achieved with ChatGPT while also recognizing the present gray area arising as a result of its popularity.
ChatGPT as a Catalyst for Creativity
ChatGPT is an AI model that interprets and generates text based on the input it receives. It is a powerful tool that was developed for the purpose of work and studying. It also has the ability to streamline and automate time-consuming tasks that typically arise during the creative brainstorming process. Specifically, its potential has shown promising impacts in the realm of filmmaking and scriptwriting.
AI technology can be used to generate scripts and story ideas to provide some guidance for writers and filmmakers in producing new forms of media. This is especially useful when artists, producers, or film writers experience writer’s block. Since ChatGPT derives its intel from various sources, it introduces new avenues for creators to engage with their audiences through innovative and interactive methods.
Another area where ChatGPT has great potential is in consumer engagement in the area of entertainment. For instance, AI can be integrated into websites and other social media sites to provide consumer engagement more efficiently and provide more information on their interests and needs. Creators can ensure that their stories represent a wide range of perspectives and experiences. This helps promote diversity and inclusivity in the entertainment industry, leading to more immersive and engaging content for audiences.
Potential Issues of AI in Entertainment
Aside from the benefits in revolutionizing the entertainment industry, critics share some of the downfalls in relying on AI and ChatGPT within the entertainment industry. These tools are very new and the legal implications are only just beginning to reveal themselves.
The process of training such AI tools like ChatGPT requires the use of copyrighted material. Several critics have asked whether the use of copyrighted material to train this AI is considered fair use. Others have asked whether the final outputs can be copyrighted themselves. While the current legal trends have dictated AI-generated content cannot be copyrighted, the line is still very vague as to determine what is considered copyrightable and which works cannot be protected.
In addition to the realm of copyright, the validity of ChatGPT results have been placed into question, as more frequent uses have led the program to “hallucinate” or produce harmful content. When an AI “hallucinates”, it produces content that is based on untruthful or nonexistent sources. An example of this occurred in a recent legal case. When asked to provide a legal argument, two attorneys admitted to using ChatGPT, which provided complete citations to cases that did not exist. Additionally, the ChatGPT program has been shown to generate harmful content that can impact the real world outside the entertainment realm. This includes producing hate speech, providing information on how to plan attacks, or generating voice samples to people without their consent.
Although programmers are working to improve AI system refusals, it is impossible to anticipate all potential prompts or questions to prevent harm or exploitation of individuals. Furthermore, the development of voice AI and the use of various AI of celebrities have recognized the ethical issues of using one’s voice in another medium without their permission. Is there any harm in using a voice AI of the US presidents in a minecraft tiktok? What about the use of a late celebrity’s voice in a movie?
The future of ChatGPT and the entertainment industry has two sides on the coin. On one hand, it has the potential to go beyond traditional frameworks of storytelling and shift the ways in which consumers perceive and experience entertainment as a whole. Through its use in integrating different elements of not just films, but other forms of media such as books, video games, and the internet, the possibilities of experiencing a narrative is beyond the limits. On the other hand, an overreliance on the program may spread great amounts of misinformation, produce problematic content, and unjustly exploit those in the industry that may greatly harm the development of entertainment.
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